The general implications of launching a new product internationally IN Research Paper

The general implications of launching a new product internationally IN TERMS OF THE COMMERCIALIZATION PLAN - Research Paper Example Once a product is ready for production and has managed to successfully survive the development process, it immediately becomes possible for a business enterprise to attempt to turn the new product into a commercial success. Commercialization is generally described as being the cycle or process that is found to be involved in the introduction of a new method of production or end product into a given market with the aim of making a profit (National Research Council (U.S.) & National Materials Advisory Board, 1993, p. 13; Fortenberry, 2013, p. 266). During the commercialization process, a number of activities designed to aid in the sale and promotion of a product in both local and international markets are undertaken. Some of these include, the launching of the product and the subsequent heavy increase in the promotional and advertising activity of this given product in the market (Fortenberry, 2010, p. 284). It is also at this stage that the product’s distribution pipeline is se en to be filled with the product (Fortuin, 2007, p. 36). With respect to the commercialization plan, although there are a large number of key issues to be considered, there are in essence some key implications that can be seen to greatly affect the launching of a new product into the international market. These include; Companies can at times be forced to delay the actual launching of a given product in the market in the event that it anticipates that the product can be further improved before its launching, another key factor that can also cause product launch delays is in launching of a new product, the company risks critically cannibalizing the sales of some of its other products (Loch & Kavadias, 200, p. 392). Perhaps one of the most crucial determinants of the product launch of a given product in the international market is the situation in the global economy. The global economy is seen to be particularly sensitive to the influence of a large number of factors and while