Cisco Systems, Inc. Essay - 2877 Words

Cisco Systems, Inc. was incorporated in 1984 in California’s Silicon Valley. The idea for this company came about when two Stanford University employees, a husband and wife, tried to figure out a way to stay connected throughout the day and had to overcome the technological inability to send e-mail from one building to another (â€Å"Cisco overview,† n.d.). The couple designed a multi-protocol router to communicate across campus (â€Å"Cisco overview,† n.d.). The company’s primary goal was to transform the way that people connected. Since its inception, the company has expanded its operations on a global scale, employs approximately 71,825 employees and identifies itself as â€Å"The Human Network† (Cisco Systems, Inc., 2011). A strategic audit of†¦show more content†¦Furthermore, the company’s net income decreased 16% from 2010 to $6,490,000. Therefore, Cisco was not as profitable as they were the year prior. Impressively, Cisco has still outperformed its two main competitors, Alcatel-Lucent and Juniper Networks, Inc., in the Networking and Communication Devices industry (â€Å"Competitors,† n.d.). Cisco generates the most revenue of its competitors, but spends the least on RD as a percentage of revenue (â€Å"Competitors,† n.d.).Additionally, Cisco has the highest operating profit margin amongst its competitors. Operating profit margin, â€Å"a measure of the company’s operating effectiveness,† can be calculated using figures form the income statement (Keown, Martin, Petty, 2011, p. 94). Cisco’s operating profit margin is 22.9% which means that for every dollar of sales, Cisco earned 22.9 cents in operating income. This number compared to the 18.8% operating profit margin of Juniper shows that Cisco’s management is better than Juniper’s at managing operations (Keown, Martin, Petty, 2011). Cisco’s financial performance indicates that they are an industr y leader. Cisco’s current mission is to â€Å"shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners† (â€Å"Frequently,† n.d.). According to the company’s annual report, their five foundational and strategic priorities include leadership in coreShow MoreRelatedCisco Systems, Inc.548 Words   |  2 PagesCisco Systems, Inc. is an IT company that specifies in the sale of networking and communication items and solutions. It is a business-to-business company where they sell items primarily to large enterprises and telecommunications companies while also marketing items designed for small businesses and consumers such as routers, modems, and home network management software. The items and solutions target to transport data, voice and video interaction within buildings and institutions as well as aroundRead MoreCisco Systems Inc3941 Words   |  16 PagesCisco Systems I nc. 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