Gender difference in advertising Essay Example | Topics and Well Written Essays - 250 words

Gender rest in advertising - Essay ExampleBuying power for women varies depending on various factors, among them being education, whether married, with a child or not and other factors (Dines & Humez 2011).The buying power among women folk is especially considered high and therefore advertising trends tend to feature to a greater extent on what mothers want, from, baby clothes to food stuff. Every new(a) Year, demographics on the size and quantity of shopping from the female grammatical gender keeps on rising (Dines & Humez 2011). Women catch continuously shopped more, both online and offline, and continue to do so, eclipsing their male counter parts. Research indicates that women are not only the gender influencing more on the consumer purchase decisions but they also do shopping differently. Women tend to take more time when they are doing shopping and they also are more selective (Dines & Humez 2011).Advertising companies therefore have had to delve more into the shopping beh avior of women and look at ways of ensuring that marketing adverts are customise made and suited to appeal to the female gender more (Dines & Humez 2011). While this does not necessarily fee-tail that advertising does not focus on men, it is aimed at ensuring that advertising realizes the goal of winning over potency consumers as well as maintaining the existing market