A Rose by Any Other Name: the Pros and Cons for Each Alternative Essay

What is the best commercialize strategy for Rose companionshipw are?In both(prenominal) options becoming a manufacturer for Party private label line of party ethicals or innovation of a branded line of party ware Rose phoner will face some issues and will embraced some opportunities.In my opinion, there are pros and cons for each pick1. Becoming a manufacturer for PartyProsThe possibility to become the manufacturer for one of the biggest retail chain in the field with 300 stores Access granted to a huge ascertainet having in mind that retail chains are more(prenominal) and more create in to the first choice of customers in terms of obtain The sales of Rose Company made through Party fight 20% of contribute sales. Rose crops will have a really good exposure on the shelves of Party, a tenacious with merchandising reinforcer and sharply reducing the number of competitors. Eliminating the advertising costsConsRisk of products cannibalization Losing brand personalit y Having no ratiocination capacity regarding the externalise of the products. 35% of total sale are coming from independent shops. Moreover, tomcat consider that this type of partners were always a great source of good ideas and encouragement and he felt that he owns them a part of his participation success. By accepting Partys proposal Rose troupe assumes the risk of losing the partnership with independent shops. Rose brand is a hale one in this field. Their products are the best in terms of tonus and customers appreciation. If they accept Party proposal it occur the risk of losing brand cognisance among the customers insufficiency of trust in retail chains policy regarding the cadence of payment for the manufactured products. Losing the opportunity to take advantage of a next-generation engineering science. Lack of pride among the employees2. Implement the refreshful technologyProsIncrease brand great power which allow Rose to stay ahead of its rivals. This next gener ation technology will give the opportunities of reducing the total costs by eliminating the costly filmmaking process. A market research conducted by the company it reveal that, both customers and distributors have positive remarks about the new concept. Some studies results show that the customers are willing to pay even more for Roses new brand than it was suggested to them. So the company has the possibility to increase the price by 6-7% at their new products in order to cover the expenses with advertising. Keeping the advanced(a) spirit of the companyConsRisk involved by price change magnitude Customers inconstancy regarding what they say in a market research program vs. what they do in a real life situationAs we can see, both alternatives imply as well opportunities and risks. If I were the decision maker in this case I would surely choose the alternative to implement the new technology that will allow the company to throw innovative products.I would take this decision bas ed on poor and medium/long terms factors. On short term, in terms of sales the actual partnership with Party represent 20% of total sales while the one with independent shops is 35% of total sales. The fall of eventual loses, it can be crucial for the business. In addition, as tomcat stated, the independent shops represented a success factor in evolution of Rose Company over the years.On a medium/long terms the company has the opportunity to be the pioneer in developing a innovative product with a positive impact among clients and distributors. Is a great opportunity to increase the power of the brand and to put its mark over the entire partyware industry.